For those of you wondering, yes I did hear this first on the new O2 Priority advert, but adverts are a great way to be introduced to new music. And wow is this great.
The start isn’t the best but the further you get into the track the harder it is to tear yourself away. I don’t use the term mind-blowing often but this is a track that comes very close to that adjective.
I think this comes down to a very simple formulas; Morrisseyesque vocals + incredibly catchy and soaring music = optimum musical enjoyment. (more…)